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Want to win a MILLION TrueBlue points?
It is rare that I would ever recommend being a points millionaire. To me that usually means you’re not spending them quickly enough. But if it comes as a result of winning those points, well, I’m all I...
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Dynamic pricing another Rapid Rewards Devaluation
One of the theories behind revenue-based rewards programs is that at least the math is easy. One earns X points per dollar spent and it takes Y points to pay for a dollar of airfare when redemption...
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Double TrueBlue Points on Transcons this Spring
Want double points on transcon flights? JetBlue is the place to go this spring. For the next two months the company is offering double TrueBlue points for flights between JFK and either SFO or LAX. The...
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What will JetBlue fare families really look like?
Expect lots of numbers in a grid for the new JetBlue Fare Families, along with bundles and add-ons. Re-training customers is not easy. With the impending introduction of JetBlue‘s new fare structure –...
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JetBlue aims for SMBs, offers up extra points for bookings
Want a bit of corporate booking love as a small business? For JetBlue customers there’s now “Blue, Inc.” offering up a consolidated booking interface for business travelers and even extra TrueBlue...
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JetBlue Fare Families are here; no more free checked bags
The free ride for checked bags is over on JetBlue. The New York-based carrier officially introduced the JetBlue Fare Families product today, meeting its stated goal of launching in Q2 2015 by the...
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JetBlue Brings Back Mosaic Challenge
JetBlue is, once again, offering up an elite status challenge for its TrueBlue program. Normally Mosaic qualification requires $5000 of airfare in a calendar year; under the challenge Mosaic status can...
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JetBlue TrueBlue Point Value: October 2015
What’s a JetBlue TrueBlue point worth? With the recent introduction of fare families and other minor changes to the carrier’s fares and loyalty program it is, once again, time to dig in to the data and...
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JetBlue’s Toast to Mosaic Members
Call it a win for travel technology. Now that JetBlue flight attendants have tablets with passenger information available the company is ready to up the on board benefits for its Mosaic customers....
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Coach Confidential: New JetBlue credit cards yield big rewards
Building a compelling co-branded credit card offer in a revenue-based loyalty program can be a challenge. Cash-back cards are more prevalent than ever and the loyalty proposition can be a difficult...
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JetBlue’s Summer of Fun: Triple Points + Mosaic Match/Challenge
My summer travel plans just became a bit more lucrative from a loyalty perspective thanks to a combination of promotions JetBlue has on offer right now. Triple TrueBlue Points Register in the next two...
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JetBlue’s HUGE Points Giveaway attacks Virgin America
The cross-country battle between Virgin America and JetBlue escalated this week. JetBlue is offering Elevate members up to 75,000 TrueBlue points (potentially north of $1000 in value), matching or...
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JetBlue schedules first flight to Cuba
JetBlue put seats to Cuba on sale this morning, joining American Airlines and Silver Airways in marketing the trips. All three carriers were approved to fly non-Havana routes in early June and JetBlue...
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Save 25% on JetBlue TrueBlue awards this fall
JetBlue put award seats on sale this week, knocking 25% off the redemption price across the board. The deal is valid for bookings made by 4 August 2016 and for travel between 7 September and 16...
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Earn TrueBlue points for Amazon shopping, plus more in-flight internet
Want points for your Amazon.com shopping? Such partnerships are rare and often fleeting but JetBlue and the online retailer have teamed up to offer points earning for TrueBlue members. The deal is part...
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Earn triple TrueBlue points on JetBlue’s Cuba flights
Planning a trip to Cuba before March 18, 2017? Flying on JetBlue can earn you triple TrueBlue points for that trip. The company announced the new promotion this morning and registration is required...
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Update on the JetBlue TrueBlue/Amazon earnings partnership: Please Wait
Waiting for your JetBlue TrueBlue points from Amazon purchases? You might need to wait just a little bit longer than previously anticipated. The company updated the fine print on the offer page at some...
View ArticleDouble elite points on JetBlue this Spring
Flying on JetBlue this spring? May as well double up on your Mosaic-qualifying points earning while you’re at it. The company is offering a promotion for March and April for double base points (the...
View ArticleThe era of punitive loyalty is over
There’s nothing quite like kicking off a major loyalty conference by suggesting that most loyalty programs operate in a punitive manner and that their customer retention efforts are unlikely to end...
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Get TrueBlue Points for Amazon Prime
Adding to the long-term partnership to earn TrueBlue points for buying stuff from Amazon, JetBlue is running a week-long promo to get 3,000 points for signing up for Amazon Prime. This offer is much...
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