JetBlue eyes a more mature TrueBlue loyalty program
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for...
View ArticleJetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement...
View ArticleJetBlue adds Cash & Points redemptions for TrueBlue
JetBlue customers can now choose a new option to pay for flights. The company's TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial...
View ArticleJetBlue adds Companion Pass for 2021, lowers Mosaic qualification requirements
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend...
View ArticleJetBlue, American announce frequent flyer earning reciprocity
American Airlines and JetBlue passengers can now earn points flying on the other carrier. The two airlines announced details of their frequent flyer earning reciprocity plans today, part of their...
View ArticleElite earning bonuses and adjustments for American, JetBlue
American Airlines and JetBlue recognize that elite requalification thresholds remain a challenge for many travelers. The carriers have come up with shifts in earning means and promotions to help boost...
View ArticleAmerican, JetBlue announce elite status reciprocity
With their new Northeast Alliance continuing to grow, American Airlines and JetBlue confirmed the initial elite status benefits for travelers using the partner airline. Don't expect too much, however....
View ArticleJetBlue adds Mosaic+, free upgrades for 2022 elites
JetBlue will make its TrueBlue Mosaic elite status more rewarding in 2022. Upgrades are coming for members, including an option for highly coveted Mint upgrades as part of a newly established Mosaic+...
View ArticleDLD 365: TATL Tales
Lots of news in the Transatlantic market this week, with high hopes for Summer 2022. Lawsuits, and new elite status and maskholes, too.
View ArticleDLD 406: Mega investments
New cabins, new partners, and new fuels are just a few of the major investments airlines announced that we're talking about in this week's episode.
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